Social media management is the process of creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. The tools and services for social media management can support you in automating these processes, helping you save time, improve productivity, and tap into the potential of your audience.

If you use a social media management service, a professional social media manager will take everything off your hands. They'll come up with your strategy, post content, and essentially take care of every aspect of your social media process.